THE CHURCH OF THE NAZARENE FOUNDATION
knew that its audience would be international and varied...from very affluent
to those with very modest means.
The thing that they would have in common is wanting to advance the Kingdom
with their financial-planning efforts being facilitated by the Foundation.
So, after designing their new identity, we unified all of the marketing materials with
a similar look and feel. Our overarching approach was to design EVERYTHING
to reflect an understated, yet very classy image.
So, you'll see that the Corporate Brochure Cover (also used as a Presentation Folder to save costs),
utilizes the black and gold foils (embossed and debossed) on high-quality textured black stock.
Given the lack of readily available stock or custom photography to bring life to their message,
we also shot and composited all of the images in this spread.