Archive for APPLE KEYNOTE

Most people know that Apple has been involved with the education community for decades. Consider that their iTunes U offering on iTunes has a stunning amount of FREE content (mostly audio and videos) from leading universities from around the globe.

But, today, Apple unveiled a FABULOUS new initiative aimed at electronic textbook creation, delivery, distribution, use and pricing. Consider that many of the textbooks that will be offered in the new iBooks store will be under $15 (at least as presented today), students will be the beneficiaries of an array of interactive textbooks for a fraction of the cost of printed textbooks.

All of these books will be viewable on Apple’s iPad, of course.

Add to that the ability of teachers (or anyone for that matter) to create and deliver their own interactive books (textbooks or otherwise) and you have the beginnings of a major shift in education and learning. 

If you are an administrator, teacher or student wanting to catch a glimpse of the future of education, be sure to watch this introduction video. AMAZING stuff! Just a note: If you are on Windows, you’ll need to have Quicktime 7 to watch the video.

If you read my most recent post, you have a bit of an insight into what was predicted might happen with Apple’s new iPhone release. While the phone itself wasn’t the vaunted iPhone FIVE, the iPhone 4S is a rather significant upgrade to the previous version even though the physical appearance is the same. One of the most interesting inclusions is the “Siri Assistant.” To see how Apple has taken the original concept and woven it into the entire operating system and how this might “assist” you, check out the video here.

Feb
01

Will the Apple iPad be an iFlop?

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After months of speculation about the introduction of Apple’s “tablet,” the iPad was finally introduced last week with MUCH fanfare! While there has been much discussion among tech writers and analysts about what it “doesn’t” include, I think that they may have forgotten the history of the iPhone. Shortly after the iPhone launch less than 2 years ago, there was much grumbling about the limitations of the iPhone…most importantly, it’s inability to run third-party apps.

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I recently bought a MacBook Air to do presentations as VP-Affiliate Mktg Strategies for HomeStore Rewards. (See another presentation in FEATURED VIDEO at the bottom of the page featuring Apple’s marketing & design expertise.)

These presentations use Apple’s Keynote presentation software (makes PowerPoint presentations look lame by comparison). In any event, within a week or so of getting the Air, I noticed that it wasn’t charging correctly. So, I called and the Apple rep advised me to take it to my local authorized Apple service center. So I did. Here’s where it gets interesting.

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