Archive for BRANDING
VIDEO-How to Stand Out in a Crowded Marketplace
Posted by: | CommentsChip & Dan Heath have become well-known for provocative insights about how to stand out in a crowded marketplace (the focus of THINK-TANK as you will see if you look around here). Their most notable book is “Made to Stick” (click in right sidebar to order now). In this video featuring Dan Heath, you’ll get some interesting examples about “how” to stand out. Check it out!
VIDEO-Larry Levich Wins Weigand Top Residential Agent Award for 2nd Year in a Row
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A couple of years a ago, Larry invited THINK-TANK to assist him with creating a visual brand to set him apart as a real estate professional at J.P. Weigand & Sons Real Estate in Wichita, KS. This included designing a logo, a Motion Card Business Card, a new web site, collateral materials and other promotional tools.
Larry has a reputation for insisting on old-fashioned service (for instance, he doesn’t permit callers to be put into voicemail; rather mandating that he be immediately contacted for a prompt return phone call) and hard work. Apparently, this resonates with a number of home buyers and sellers considering that he has been awarded the #1 Residential Agent for the entire company for the second year in a row.
You can see Larry receiving that award in this video. Congratulations Larry!
VIDEO-THINK-TANK Shows Innovative McDonald’s Signage that Sets Them Apart
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Marketing Tiger Woods-A THINK-TANK Perspective from Robert “GRIFF” Griffith
Posted by: | CommentsWe all know by now what appears to be the sad truth about what has happened to Tiger Woods’ squeaky-clean reputation being severely tarnished by admitted “infidelity.” But, when you are one of the highest-paid athletes in the history of sporting AND your “brand” is not just golf but your personal identity…your looks, your smile, your charisma, your personae, your style, your business savvy, your history, your skill, your mystique, etc., then the “Marketing of Tiger Woods” is essential to the ongoing life of the “brand.”
THINK-TANK OFFERS NEW TWITTER BACKGROUND DESIGN SERVICE
Posted by: | CommentsI have to admit that I haven’t been involved much with social media marketing (Twitter, Facebook, MySpace, Linkedin, etc.) until about 6 months ago. However, there is a mountain of evidence showing how valuable this can be for building your business.
If you are involved with sites like Twitter (or others), it is IMPERATIVE that you extend your “visual brand” to these locations as much as you would with your Business Card.
LEEWOOD HOMES TAPS THINK-TANK TO DEVELOP NEW VISUAL BRAND
Posted by: | CommentsFor years, Leewood Homes has been a respected name in Wichita, KS homebuilding. Joe Lee has been the patriarch of the business for decades. As Rod & Cheri Lee have become more involved in expanding the business, they are now including commercial building projects as well as residential both in Wichita and outside of it. Even in a difficult building climate, they have continued to attract new business around the state because of their reputation, attention to detail and innovative design and planning expertise.
Rod & Cheri wanted to update the Leewood Homes look with something that was more classy and they showed their broader building involvement.
JANETTE HECKART LAUNCHES NEW BRAND, WEB SITE & DOMAIN NAME: FineHomesInWichita.com
Posted by: | CommentsJanette Heckart has been selling real estate for several years now with J.P. Weigand and Sons in Wichita, KS. As a former horse trainer, she was exposed to an affluent clientele. However, as a real estate agent, she felt comfortable working with first-time buyers & sellers as well as seasoned veterans. In any event, she realized that she needed a powerful visual “brand” to connect with ALL of them. So, she retained THINK-TANK to help with that process. Here are the results including her new domain, www.FineHomesInWichita.com.
VIDEO-VERY COOL iPHONE APP CONNECTS ZIPCAR MEMBERS WITH THEIR WHEELS
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BRAD MINEAR LAUNCHES NEW PAY-IT-FORWARD “HOMES GIVING HOPE” PROGRAM
Posted by: | CommentsBrad Minear has a long history of real estate success. With his move to J.P. Weigand & Sons in Wichita, KS, he wanted to leverage the power of his HOMES GIVING HOPE concept with an entirely new visual brand. He asked us to help him. In essence, Brad donates 5% of his real estate transaction earnings to one of 10 charities that the client selects.
OXYMAGIC SMART CAR HUGE HIT @ WEIGAND OPEN HOUSE
Posted by: | CommentsWe just recently outfitted our smart car with OxyMagic Carpet Cleaning graphics. Both are eco-friendly and just “smart.” Here’s the link to the video from a prominent healthy-living expert featuring OxyMagic.
We have many real estate agents who refer clients to us, so offered to take photos in the smart for those who were interested at the Weigand West Office Open House. It was a HUGE hit. Here’s a sample of the over 50 photos that we shot and e-mailed those who wanted to have a little Oxy fun!
Robert "GRIFF" Griffith is the Founder and Market Positioning Strategist at THINK-TANK. He has decades of experience with creating Marketing Strategies, Branding Concepts, Unique Visual Designs, Engaging Presentations for In-person Speaking Engagements or Online Use and Much More!