Archive for DESIGN

Larry Levich LogoA couple of years a ago, Larry invited THINK-TANK to assist him with creating a visual brand to set him apart as a real estate professional at J.P. Weigand & Sons Real Estate in Wichita, KS. This included designing a logo, a Motion Card Business Card, a new web site, collateral materials and other promotional tools.

Larry has a reputation for insisting on old-fashioned service (for instance, he doesn’t permit callers to be put into voicemail; rather mandating that he be immediately contacted for a prompt return phone call) and hard work. Apparently, this resonates with a number of home buyers and sellers considering that he has been awarded the #1 Residential Agent for the entire company for the second year in a row.

You can see Larry receiving that award in this video. Congratulations Larry!

Categories : BRANDING, DESIGN
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Feb
01

Will the Apple iPad be an iFlop?

Posted by: thinktankblog | Comments (0)

After months of speculation about the introduction of Apple’s “tablet,” the iPad was finally introduced last week with MUCH fanfare! While there has been much discussion among tech writers and analysts about what it “doesn’t” include, I think that they may have forgotten the history of the iPhone. Shortly after the iPhone launch less than 2 years ago, there was much grumbling about the limitations of the iPhone…most importantly, it’s inability to run third-party apps.

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I have to admit that I haven’t been involved much with social media marketing (Twitter, Facebook, MySpace, Linkedin, etc.) until about 6 months ago. However, there is a mountain of evidence showing how valuable this can be for building your business.

If you are involved with sites like Twitter (or others), it is IMPERATIVE that you extend your “visual brand” to these locations as much as you would with your Business Card.

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For years, Leewood Homes has been a respected name in Wichita, KS homebuilding. Joe Lee has been the patriarch of the business for decades. As Rod & Cheri Lee have become more involved in expanding the business, they are now including commercial building projects as well as residential both in Wichita and outside of it. Even in a difficult building climate, they have continued to attract new business around the state because of their reputation, attention to detail and innovative design and planning expertise.

Rod & Cheri wanted to update the Leewood Homes look with something that was more classy and they showed their broader building involvement.

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Categories : BRANDING, DESIGN, LOGO DESIGN
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Janette Heckart has been selling real estate for several years now with J.P. Weigand and Sons in Wichita, KS. As a former horse trainer, she was exposed to an affluent clientele. However, as a real estate agent, she felt comfortable working with first-time buyers & sellers as well as seasoned veterans. In any event, she realized that she needed a powerful visual “brand” to connect with ALL of them. So, she retained THINK-TANK to help with that process. Here are the results including her new domain, www.FineHomesInWichita.com.

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Brad Minear has a long history of real estate success. With his move to J.P. Weigand & Sons in Wichita, KS, he wanted to leverage the power of his HOMES GIVING HOPE concept with an entirely new visual brand. He asked us to help him. In essence, Brad donates 5% of his real estate transaction earnings to one of 10 charities that the client selects.

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We just recently outfitted our smart car with OxyMagic Carpet Cleaning graphics. Both are eco-friendly and just “smart.” Here’s the link to the video from a prominent healthy-living expert featuring OxyMagic.

We have many real estate agents who refer clients to us, so offered to take photos in the smart for those who were interested at the Weigand West Office Open House. It was a HUGE hit. Here’s a sample of the over 50 photos that we shot and e-mailed those who wanted to have a little Oxy fun!

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How do you generate word-of-mouth exposure for your business? Well, the Hard Rock Cafe is using technology to add to its potential to attract people. Check out the video below:

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For years, Martha Bethel has been known both as an active advocate of the arts in Wichita AND as a real estate broker at J.P. Weigand and Sons in Wichita, KS. Not surprisingly, when she decided to “brand” herself, she asked me to assist her. As a fellow artist (large-scale fabric/metal sculpture in most cases), she knew that I would be able to capture her “personality” in a new visual identity. This included a new Logo, Business Card, Slogan and Web Site. Take a look at the unique results.

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