Archive for MARKETING STRATEGIES

Several years ago, Marco Caporale, the co-owner of Family Firearms in Tampa, Florida, was involved in a completely different business. He had retained THINK-TANK at that time to help with designing a visual brand and multiple marketing strategies for that business.

So when he and his partners decided to update the look of their current business, he contacted us again to assist.

One of our associates is a masterful designer and world-class illustrator, so I tapped him to assist with this project. Marco and his team were so thrilled with that logo-design project that they asked us to provide a followup ad/poster design for their BUILD AN AR Project.

Their happiness with that led to us providing a BUILD-N-AR Certificate that they could run through their printer showing the details about when the student completed their AR Building Project.

See the results here.

When Holly Miller began writing her book, The Face of an Arrow, she contacted me to discuss designing the cover. As a Christian author, she had previously published Life After the Games. Her new book was an ambitious project, taking over a year to complete. In addition to the book cover design, I suggested that she utilize social networking strategies as a way to deepen her connection with readers and PROSPECTIVE readers. The first component was shooting a video about the book and launching it on a YouTube Channel which I designed to have a congruent look with the latest book. Finally, I suggested that she link her www.HollyMillerMinistries.com domain to her business Facebook page to improve her communication with readers.

Buy a copy and see how she connects with spiritual topics in such a meaningful way!!

When KK Office Solutions in Wichita, KS decided that they needed to visually rebrand their company, they came to THINK-TANK.

This extensive project included a new KKOS and KKMS logo for higher impact and recognition, new THINK-TANK-trademarked “CardChure” Business Cards (combination Brochure and Business Card in one), all new marketing materials, 2 new websites and a YouTube Channel. Here is sampling of the new logos and Business Cards.

One of the favorite THINK-TANK slogans is “Forget Out-of-the-Box. Try Out-of-this-World!

While Thomas Heatherly and his team haven’t REALLY moved into the extraterrestrial with their architecture, they are close. Now, I realize that there are MANY very innovative architects the world over, the case studies shared in this video were, well, STUNNING! Click HERE to see if you don’t agree.

Since we’re in Wichita, KS, the “air capitol of the world,” this concept caught my eye. The founders of this concept tap into the MANY unused or underutilized private planes around the country AND the desire of many flying customers to ride on a private jet vs. a commercial jet. Rather than having a “broker” to arrange flights, people self-connect, travel on a private jet and save a bundle in the process. Get the details HERE.

While Apple is a huge company focused on technology (Computers, iPhones, iPods, iPads, etc.), they are also one of the most respected “marketing” companies in the world. But when tragedy hits your employees and customers, Apple’s response was a priceless example of how to forget the money and care for their needs. Marketing 101. Get this first-hand story HERE.

Some time ago, I raved about the Flipboard App and it has matured since then. However, as the iPad 2 gets ready to launch tomorrow, there is a new App called Zite that could just possibly revolutionize the way you get your news and information. Zite actually learns what you like in order to offer incremental personalization. Take a look at the video and see if this FREE App might be for you.

Who would have thought even 5 or 10 years ago how significant a role technology would play in virtually every facet of our lives?

Well, Corning® (the maker of glass and many other things), has made a video of how things might look in the not-to-distant future. While it’s a blatant commercial for their wide range of glass products, it’s an interesting and compelling look at how our business and personal lives might “look” with their technology or that of other companies working with them. Check it out here and give me some feedback (via the COMMENTS icon) on your thoughts about its potential to become reality.

Also, think about how you might begin to plan for the future to take advantage of these emerging technologies to help your business stand apart from the rest…one of our primary messages here at THINK-TANK.

Many businesses don’t understand WHAT Social Media Marketing IS or how to leverage it to generate business for their firms.

If this sounds like your business, you may need to tap into our expertise as Social Media Marketing Consultants. This topic has MANY components and is constantly changing. At the very minimum, you may need someone to help you get started with a Social Media Marketing Strategy. CONTACT US if we can assist you with this VITAL step.

One important facet of effective Social Media Marketing is the use of video. To help you get started with this process, we are offering to shoot, edit and post a FREE 1-3 minute video for new clients that retain us to move them into the Social Media Marketing arena. See this VIDEO where “GRIFF” dicusses the importance of using HD video in your online marketing efforts.

It’s not just high-tech companies who find creative uses for technology. In this case, a church creates a BRILLIANT series of Christmas music using JUST iPads and iPhones. With over a million views already, they’ve obviously hit a chord (no pun intended) with a lot of viewers. Prepare to be dazzled! Here’s the video.