Archive for MULTIMEDIA

Feb
01

Will the Apple iPad be an iFlop?

Posted by: thinktankblog | Comments (0)

After months of speculation about the introduction of Apple’s “tablet,” the iPad was finally introduced last week with MUCH fanfare! While there has been much discussion among tech writers and analysts about what it “doesn’t” include, I think that they may have forgotten the history of the iPhone. Shortly after the iPhone launch less than 2 years ago, there was much grumbling about the limitations of the iPhone…most importantly, it’s inability to run third-party apps.

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While the demo of this app (and probably the “market” of the app) focuses more on rock-n-roll than is my personal style, there is no doubt in my mind that the millions of rock wannabees out there will find this a MUST-HAVE at only $3 per copy. I’d be stunned if the developer didn’t make a pile of cash with it. Check out the video and see if you don’t agree.

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While Apple hasn’t even formally announced an iTablet, several publishers are already demonstrating what their next electronic periodicals will look like…just in case the iTablet makes an appearance. Check out the video of what a Sports Illustrated issue might look like.

IF YOU CAN’T SEE THE VIDEO, UPGRADE YOUR FREE FLASH PLAYER HERE

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If you follow my blog, you know that one of my core marketing mandates is “FORGET OUT-OF-THE-BOX. TRY “OUT-OF-THIS-WORLD!” In that vein, I am interested in bringing you some of the world’s most dynamic, inventive and useful tools including design, marketing, branding, innovative products/concepts and other “cool” stuff. Well, the technology that you will see in the video below is by far the closest I’ve seen yet to “OUT-OF-THIS-WORLD”… period! Check it out and see if you don’t agree.

IF YOU CAN’T SEE THE VIDEO, UPGRADE YOUR FREE FLASH PLAYER HERE

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This is an interview with Guy Kawasaki (noted author/speaker/venture capitalist) demonstrating the results of a WETOKU video interview.

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How do you generate word-of-mouth exposure for your business? Well, the Hard Rock Cafe is using technology to add to its potential to attract people. Check out the video below:

IF YOU CAN’T SEE THE VIDEO, UPGRADE YOUR FREE FLASH PLAYER HERE

One of Obscura’s best known projects, iGoogle Artist Themes involved turning an entire city block of the Meatpacking District in New York into a series of projected, interactive billboards, where the work of artists like Jeff Koons and Marc Ecko were blown up to five stories tall for the three night event. Or you may have spotted Adobe CS3, an interactive window display advertising Adobe’s new Creative Suite release that became visually hyperactive based on how many people walked by on the street, and even how close they came to the screen. The collaboration with Goodby Silverstein & Partners and Brand New School transformed windows of the Virgin Megastores in Union Square, New York, and Picadilly Circus in London.

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While the music in this video gets a big repetitive, the fact that it was supposedly shot entirely on the new iPhone 3GS is quite amazing. Normally only high-end cameras can get the “depth of field” that brings the foreground into focus while the background is slightly out of focus. However, the new iPhone 3GS has the ability to quickly select what area you want to be in focus…both for still photos and video…even with close-up video like this.

Additionally, the phone can automatically upload the video to YouTube or MobileMe.

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We work with a number of real estate brokers who need to set themselves apart. Perhaps your business requires the same. So, we have utilized some recently-released technology that let’s us merge HD-LOOKING VIDEO into a small Adobe Acrobat .pdf file (for example, the sample that you’ll download below is only 368KB in size…very easy to e-mail to someone).

Previously, this would have been impossible due to the sheer size of the .pdf with HD video included. To see a sample for yourself (ours is for our LuxeHomesPro concept) and think about how you might use it in your business, you’ll need the FREE Adobe Acrobat 9 Reader. You can get it HERE. Then RIGHT-CLICK on the file below named LuxeHomesPro vBrochure.pdf and save it to your desktop. Double-click it to open and watch the HD Video that’s integrated into the sample. If you are interested in us developing something like this for your business, let us know.

LuxeHomesPro vBrochure.pdf