Archive for PRESENTATIONS
VIDEO: Great Example of How to Create “BUZZ” for Your Firm with a “WOW” Factor.
Posted by: | CommentsMost companies try to figure out how to create a certain “buzz” about their company. Few succeed. However, Canon did a masterful job with a campaign that ties directly to their business…color printing. Check out this video to see for yourself.
Canon Pixma: Bringing colour to life from Dentsu London on Vimeo.
VIDEO: My Generation iPad App from ABC Demonstrates the Huge Potential for the Future
Posted by: | CommentsWhile I’m not of the age to use the new My Generation App from ABC, this video (actually an ABC commercial) clearly shows that this may be the beginning of “Interactive TV.” Other apps currently have this potential for interactivity ON the iPad. However, moving that connectivity FROM the TV to a remote device is going to be huge…especially for the younger generation that is VERY comfortable with technology. Apple’s new iOS for the iPad, coming in November, 2010, will extend this wireless connectivity even further permitting you to stream content from your iPad or iPhone TO the TV via AppleTV.
Take a look at the video and let me know your thoughts.
OxyMagic Carpet Cleaning in Wichita, KS Launches New YouTube Video Channel
Posted by: | Comments
Several years ago, my wife (Donna Bolin) and I purchased the Wichita, KS franchise for OxyMagic Carpet Cleaning. It wasn’t as though we needed more to do. She is a real estate broker with Coldwell Banker Plaza Real Estate and I own THINK-TANK (you’re here), a marketing and design firm.
In any event, after Kelly Bolin (Donna’s son) expressed interest in purchasing the KC franchise, we were impressed enough by the results that we got in the demo vs. what we’d experienced with steam cleaning that we moved ahead with purchasing the franchise.
Recently, we purchased a smart car to promote the business (both are ECO-FRIENDLY and just “smart”). To help those not yet familiar with oxygenated cleaning, we just launched the new OxyMagic of Wichita YouTube Channel where we will be uploading a series of training and instructional videos. Get to the Channel by clicking the photo.
Will the Apple iPad be an iFlop?
Posted by: | Comments
After months of speculation about the introduction of Apple’s “tablet,” the iPad was finally introduced last week with MUCH fanfare! While there has been much discussion among tech writers and analysts about what it “doesn’t” include, I think that they may have forgotten the history of the iPhone. Shortly after the iPhone launch less than 2 years ago, there was much grumbling about the limitations of the iPhone…most importantly, it’s inability to run third-party apps.
A Real Estate Agent’s Dream-Adding Value with Great Photos from an iPhone
Posted by: | CommentsI read the other day a great quote from a photographer. The question was “What’s the best camera?” His answer? “The one you have with you.”
I work with a number of real estate agents. While they may have a large megapixel camera to shoot their listings, increasingly the value of an agent is reflected in how quickly they can get their photos to potential buyers AND how high the quality of the photos is.
Without special lighting (and most agents don’t have that), the photos often end up being either very underexposed or overexposed. However, with this under-$2 iPhone app, just about anyone can get quality photos and quickly e-mail them right to a prospective buyer. See the sample photos below and the link to the iPhone app called PRO HDR. One note: This will only work with the iPhone 3GS and the better camera that it has. Check it out!
If you follow my blog, you know that one of my core marketing mandates is “FORGET OUT-OF-THE-BOX. TRY “OUT-OF-THIS-WORLD!” In that vein, I am interested in bringing you some of the world’s most dynamic, inventive and useful tools including design, marketing, branding, innovative products/concepts and other “cool” stuff. Well, the technology that you will see in the video below is by far the closest I’ve seen yet to “OUT-OF-THIS-WORLD”… period! Check it out and see if you don’t agree.
IF YOU CAN’T SEE THE VIDEO, UPGRADE YOUR FREE FLASH PLAYER HERE
MY STORY-APPLE CONTINUES TO DAZZLE WITH AWESOME CUSTOMER SERVICE
Posted by: | CommentsI recently bought a MacBook Air to do presentations as VP-Affiliate Mktg Strategies for HomeStore Rewards. (See another presentation in FEATURED VIDEO at the bottom of the page featuring Apple’s marketing & design expertise.)
These presentations use Apple’s Keynote presentation software (makes PowerPoint presentations look lame by comparison). In any event, within a week or so of getting the Air, I noticed that it wasn’t charging correctly. So, I called and the Apple rep advised me to take it to my local authorized Apple service center. So I did. Here’s where it gets interesting.
VIDEO-OBSCURA PUTS YOUR BRAND IN LIGHTS-BIG TIME!
Posted by: | CommentsOne of Obscura’s best known projects, iGoogle Artist Themes involved turning an entire city block of the Meatpacking District in New York into a series of projected, interactive billboards, where the work of artists like Jeff Koons and Marc Ecko were blown up to five stories tall for the three night event. Or you may have spotted Adobe CS3, an interactive window display advertising Adobe’s new Creative Suite release that became visually hyperactive based on how many people walked by on the street, and even how close they came to the screen. The collaboration with Goodby Silverstein & Partners and Brand New School transformed windows of the Virgin Megastores in Union Square, New York, and Picadilly Circus in London.
