STRATEGIC MARKET POSITIONING-STEP BY STEP
Once you’ve taken a look at our Market Positioning Strategies Overview, you may want to get our insights into how things are accomplished in a 1-2-3 way.
There are a number of resources for you to learn how to achieve new or additional success in your business, regardless of whether you’re in a startup phase or have a business that is already doing well. Our desire is not to supplant those with this section (that’s completely opposite of the BRAINeLINK™ philosophy).
However, we have seen many businesses who have entire marketing departments and expensive ad agencies who still don’t know HOW TO differentiate themselves from their competitors. Considering that this is our niche of expertise, we’ll share with you some of the basic 1-2-3′s for successful market positioning.
Don’t misunderstand. This is a deep subject and one that cannot be covered completely with our introduction. That’s why we’ve provided not only our Brain Food resources (alluded to earlier), but also give you a place to interact with our BrainTrust members and visitors. In case you missed the alliteration, this is where you can BRAINeLINK™ with others on matters of design … marketing … promotions … e-marketing … wearable computing … and so forth.
In the meantime, let’s get started with some specific steps.
Naturally, sorting out the basic Market Positioning Steps is dependent on where you or your company are in the business development process. In other words, the positioning steps will be different if you are a fresh-out-of-college graduate compared to the CEO of a large and already successful firm.
So, consider these STEPS as an introduction that will be valuable to all different levels of experience and background. NOTE: If you’re a bigtime CEO and think none of this applies to you, you might be surprised. Take a look at several of these STEPS and see if you don’t learn a thing or two about advancing your company with insights that veer away from the traditional.