In a 1997 interview with FORTUNE magazine, internationally-noted author, speaker and consultant, Tom Peters, observed that even the largest companies around the world were quizzing him about their inability to stand out from their competitors and begging him to show them how to accomplish this.
His response, among other things, was …
“As markets get more and more crowded, the best tool for sustainable differentiation is design. By that I mean the aesthetic impact of a product. Open your eyes to the awesome, if subtle, role that design plays in signage, typefaces, the shape of things, the look of things.”
(Copyright © 1997, Time Inc., All rights reserved.)
So, how do you apply that truth to your business?
Here’s what we do with Tom’s observations:
We use our RIGHT BRAIN, often thought to be the side for creative thought.
The focus of our design since the beginning (about 1990) has been to design memorable identities, packaging, multimedia presentations and visual positioning tools.
Often, our clients are trying to connect with discerning or affluent clients and just DEMAND something unique…regardless of the cost.
So, please take a look at some of these unique designs.
And, don’t forget to take a look at some of the marketing concepts that have often accompanied these design components.