CALVARY ECHOES LOGO
The Calvary Echoes
has always been about southern-gospel music sung by a quartet.They needed to bring their identity and image into compliance with the power of their music. All of their posters and other marketing materials were produced on laser-printed sheets that vastly understated their capabilities.
As is usual, we thought carefully about their message…their audience…and the subtleties of their situation. This helped us produce the logo that reflects the message of their music via the colors. We also eliminated “Quartet” from their name and substituted the 4 exponential number (like “to the 4th power”).
This all ties together with the new slogan we developed for them:
MUSIC TO THE HIGHER POWER.