CRITICAL MASS LOGO

Bob Crew & Bryan Hanning
were two energetic and highly ethical financial planners who were frustrated. They had a successful practice as agents of MassMutual® – the insurance company. But, their practice was much more diverse than just selling insurance. Financial consulting and planning made up more and more of their business. They had developed or were part of several entities to handle all that – Heartland Financial Group…Family Business Partners…and their MassMutual affiliation.

All of these different identities and business cards creates what we call “marketing dissonance” or distortion in the mind of the public. It’s somewhat like having the radio up too loud – you can hear the music but it’s so distorted that you don’t want to listen.

We developed the new name and identity package for them that unifies everything into one cohesive brand.
And the logo design suggests that they are rooted in the traditions of the past (business suit pinstripes), but committed to the dynamism of the future (red flair).

Naturally, we incorporated our signature CardChure™ (combination Business Card & Brochure) design.

Bob and Bryan have since moved to their own businesses.
But, we continue to receive referrals as a result of this effort.