DANI (Danielle Wildeman) LOGO+MOTION BUS CARD
When we began to work with Danielle Wildeman, her “brand” was slightly, well “unwieldy.”
Getting the right spelling for her name was one issue. For instance, going to www.daniellewildeman.com required you to remember the exact spelling of her name. Since she had no visual brand at the time, we discovered through our Exclusive BrainScan™ process that most of her friends know her as DANI.
This was the key to her new identity. We used that to design her new DANI logo.
When positioning DANI in the marketplace, our BrainScan™ process revealed that she is VERY high-energy aerobics instructor, dog-loving and professional. How would we capture these facets of her personality on her Business Card and other marketing materials?
Well, we used a technique that we have used sparingly before (not inexpensive, but TOTALLY unforgettable)…the Motion/Flip Card. DANI incorporated that into her CardChure™, personal brochure and Presentation Folder. See a sample below.
We then incorporated this into her new web site with the much more memorable address: