ISCI BROCHURES-OLD & NEWORIGINAL & NEW ISCI BROCHURE
We often encounter businesses that attempt to design their own materials. Often they are trying to cut costs and presume that because they have a computer and free software like PUBLISHER® that they can do it themselves.
ISCI (the International Society of Cardiovascular Interventionists) had the same approach with the brochure shown above. Now, understand that their target audience was some of the most affluent heart physicians in the world. Do you think this would resonate with them? Hardly!
When Dr. Galichia became president of the Society, he wanted something more appropriate.
So, after designing the new logo, we designed this brochure which included complimentary Letterhead, Envelopes and Business Cards. See both the original AND the new above.