VIDEO-OBSCURA PUTS YOUR BRAND IN LIGHTS-BIG TIME!

One of Obscura’s best known projects, iGoogle Artist Themes involved turning an entire city block of the Meatpacking District in New York into a series of projected, interactive billboards, where the work of artists like Jeff Koons and Marc Ecko were blown up to five stories tall for the three night event. Or you may have spotted Adobe CS3, an interactive window display advertising Adobe’s new Creative Suite release that became visually hyperactive based on how many people walked by on the street, and even how close they came to the screen. The collaboration with Goodby Silverstein & Partners and Brand New School transformed windows of the Virgin Megastores in Union Square, New York, and Picadilly Circus in London.

Want to experience some of Obscura Digital’s projects in person? Get their iPhone app which uses a mapping function to show you which of their projects are nearby. If you’re near their office in San Francisco you can use the iPhone to control the graphics in the installations constantly running in their Demo Room. You can also rent out that space and hire Obscura to transform it into the experience of your choice.